Platforms

Start with an existing market.

A marketplace can shorten distribution, but it cannot create demand. We enter a platform only after finding a recurring task and a buyer who already pays to get it done.

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An API is not a business case.

We look for four conditions before committing to a marketplace.

01

Repeated customer problem

Several customers describe the same workaround and can explain its cost.

02

Budget owner

A person or team is responsible for the task and has authority to buy a solution.

03

Supported access

The official API provides enough permission to build and maintain the feature safely.

04

Practical distribution

The marketplace helps customers find, install, and pay for the product.

Platform opportunities

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